"Building the countryside," the magnitude of preferential policies and government subsidies, although the proportion has not yet been introduced, but the "countryside" word, so that the industry bears much hope of swaying Xin Jing!
Statistics show that China currently has about 1,200 county-level market, the three _, 34,400 towns and 614,000 villages, which for any industry is a huge potential consumer market. In fact, the use of regional production and price advantages, low-grade ceramic products have accounted for a large number of rural markets, and the formation of the early market penetration in rural areas and suppress the trend. "Building the countryside" initiative, is undoubtedly true sounded high, medium, low mass ceramic enterprises to enter the rural markets of the horn.
Market is huge, the policy is positive. However, relative to household appliances and cars to the countryside, ceramic countryside will be more challenges: As the special nature of the ceramic industry, consumers really do not know much ceramic, clear judgments on the quality of the brand recognition knowledge of and dependence were not evident; if farmers do not own housing construction needs to start this part by subsidizing the consumption effect is very limited; investment in housing construction and overhead amount larger than the home appliances and automobiles, which will reduce a lot of "impulse" investment; the process of urbanization, more farmers have the ability to take into account the city is home to buy a house.
In the rural market to break new ground in the process, the same test of ceramic enterprises to adapt and innovation: innovation in business, must be tailor-made products and services to reduce the threshold (but without sacrificing quality) as starting point of innovation and to find the right path to the most critical allies, etc.; in operations management, from logistics, capital flow and information flow three angles to think about supply chain re-entry point is inventive; marketing, to strengthen the market segments consumption habits of understanding of the consumption potential thoroughly, in order to find their own "Going down" marketing model.
Any hungry eventually saturated the market, when in the "Building the countryside" policy driven, was released in advance or overdraft for the rural market, the ceramic industry will usher in a "quantity war" to "quality war "improved. This also allows us from the "ceramic countryside" in the process can be found more positive:
First, help the industry's healthy development. It is reported that, "Building the countryside" catalog products may consider environmental standards to be divided, after the ceramic industry which will bring more healthy development of policy support and direction of the guidelines. As currently used mostly for the rural market low-end ceramic products, with the "countryside" subsidies to promote, the scope of subsidies will focus on some of the brand enterprises, and backward production capacity for the subsidy less likely, from this perspective, ceramics under rural industrial structure adjustment will help speed up the advantages of business expansion and backward production capacity out of the market.
Second, bring more benefits to consumers. Guardian of the existing market come face to face with the invaders, the result may be the brand behind the ceramic enterprises will further squeeze the market share of products of ceramic enterprises. Ceramic enterprises with the brand in 34 markets experienced the sinking gradually, the quality, cost and service, will give farmers more options and benefits. Therefore, we hope "ceramic countryside" In addition to the industry to bring the "quantity" of the release, the can really bring "qualitative" leap.
Third, encourage more enterprises engaged in the pottery industry to upgrade the ranks. "Ceramic countryside" does not mean ceramic enterprises in the rural market can be single-minded pursuit of high yield, low quality and low prices, industrial upgrading and low-carbon economy has been the development of business and industry play a decisive role. If the Government can on the "countryside" to set a higher threshold standard will be for those who insist on energy saving, clean production enterprise approval and encouragement, but also will encourage more enterprises engaged in industrial upgrading Tao ranks, which will ceramic industry is actively promoting sustainable development.
"Ceramic countryside" during the battle is inevitable, but we expect to find more competition brought about after the "best" outcome.