Electronic commerce is usually refers to a wide range of commercial trade activities around the world the Internet an open network environment, based on browser/server applications, buyers and sellers not met for various business activities. Realize consumer online shopping, online transactions between merchants and online electronic payment and various business activities, trading activities, financial activities and related comprehensive service activities of a new type of commercial operation mode.
In all walks of life are like fire like tea discussed the electronic commerce brings to the enterprise growth, ceramic industry reaction? Recently, the author visited many building ceramic enterprises, found the popularization and application of e-commerce in ceramic industry is much lower than other industries, exactly how the situation?
It is understood that some famous ceramic enterprises are ceramic industry of ceramic enterprises using e-commerce more successful. The effective operation of electronic commerce, make long-term dependence on traditional channels of these companies to find new sources of growth, is effective to develop foreign markets. When the traditional way of marketing is weak, the network gradually become another ceramic enterprise marketing tool.
One well-known domestic B2B e-commerce service platform of network marketing experts Mr Zhang says, the network of instantaneous velocity and interactive, at the enterprise level has a very big advantage. Through the network, the enterprise image promotion, rapidly promotion information can be released in time, can also be quickly responding to the requirements of consumers, for consumers to get the perfect user experience. In addition, the network marketing can be directly facing the terminal consumption and simplify the service process, make ceramic enterprises gain a higher return on investment. But, in fact, at present our country building sanitary ceramics sales are still predominantly regional distribution agency system, electronic commerce in the aspect of building sanitary ceramics sales so far there is little share. Mainstream in this system, the advent of the era of e-commerce and time.
From online shopping, merchants set up a comprehensive e-commerce platform to the official web site, lively microblogging marketing, through the network, ceramic building materials marketing is becoming more and more quick, the network has become the important marketing position outside of the stores, the exhibition hall. For business or for the ceramic industry, traditional industry characteristics and the fusion of the new e-commerce business rules, will bring a profound change to the ceramic industry, which also contain the unlimited business opportunities. Especially for nearly a year, weibo as an important part of e-commerce, also gradually become new ceramic enterprises marketing ideas. Many acute sense of ceramic enterprises have now discovered and recognized by the spread of weibo value, and have established the enterprise's official weibo. It is understood that many enterprises that defend bath is weibo enthusiasts, some are in sina, netease, sohu, tencent, four sites are opened the official weibo, and maintenance personnel. Using weibo release promotion information, spreading brand culture, and interact with consumers gradually become ceramic enterprises dedicated network transmission means.
Electronic commerce is the future development direction and trend of ceramic industry marketing more of a variety of electronic commerce, it contains the microblogging marketing, website, BBS, video marketing, running music marketing, event marketing, and so on, but the network marketing is still in the ceramic industry is the primary stage, mostly just set up his own official website or enterprise microblogging is no below, how contented industry e-commerce success remains to be a noose.